You lock your house, your office, your car. You buy insurance for your house, your office, your car... even your life, your health and more. You put perishable food in the fridge. What are you doing but safeguarding the things you value?

Planes are late often. Passengers miss connecting flights too often. This issue was brought to mind on this week’s trip to and from Boston. I’m an efficiency expert and I was struck with a brilliant idea last night right after I missed my flight home. I am surprised the brilliant industrial engineers and managers at every airline have not implemented this very simple system to reduce missed connections. I can’t believe this idea has not crossed someone’s mind before.

I suspect people will be even more careful, now as the economy begins to recover, how they spend their money. I know I will. Therefore, if we are expecting to make an impact in our niche, the value to our customers must be absolute and tangible. 

It occurs to me, in the grand spectrum of enterprise from the solo-preneur to the multi-national Fortune 50 companies, that some of the smaller entrepreneurs are like underdeveloped countries.  I’m not trying to be unkind or judgmental.  It’s just that our small businesses do not have or use the tools and expertise like the “big boys.”  Why not?  Why don’t you have clean water and sanitation?  No society can flourish without these essentials.